top of page

Energy Efficiency in MENA: The Untapped Opportunity for Businesses

  • positivezerohq
  • Dec 12, 2025
  • 2 min read
Rising energy costs are increasingly impacting business profitability across the Middle East and North Africa, and businesses have already begun seeking ways to reduce their energy consumption without disrupting their operations.

We'll explore some of the emerging energy-saving solutions that can help regional businesses reduce their energy costs and highlight how Positive Zero, one of the best energy efficiency retrofit companies in Dubai, is driving change.

Energy Efficiency Opportunities

Implementing Efficiency Measures
MENA businesses can slash energy costs by 20-40% through targeted energy efficiency retrofits. Smart building systems, LED lighting upgrades, and HVAC optimization deliver immediate savings while reducing operational expenses long-term.
Renewable Energy Integration
The Middle East has immense renewable energy potential, with the capacity to generate over 2000kWh/m² of electricity, primarily driven by abundant solar and wind resources. Commercial rooftop installations and ground-mounted systems offer businesses direct access to green energy while reducing grid dependency and carbon footprints significantly.

Technology and Infrastructure Development
Smart grid technology and smart meters are also gaining popularity, enabling consumers to access real-time energy consumption data and manage their energy usage more effectively.

Sustainability Mandates
Regional governments are bringing environmental regulations, with Dubai's Green Building Regulations requiring new constructions to achieve specific energy performance standards. Saudi Arabia's Vision 2030 mandates 50% renewable energy generation, encouraging businesses to adopt renewable energy sources or face compliance penalties.

How Positive Zero's Technology Solutions Drive Energy Efficiency

Efficiency-as-a-Service (EaaS)
Positive Zero's comprehensive efficiency-as-a-service eliminates upfront capital investments for businesses. The company finances, upgrades, and operates energy systems, such as chiller plants, while the user pays a predictable service fee based on consumption. This innovative model delivers immediate energy savings while eliminating all the performance, operational, and credit risk for the user.

Cooling-as-a-Service (CaaS)
In this model, Positive Zero provides the cooling infrastructure to the business, including maintenance and repair service, while the user pays for the cooling on a pay-per-use basis.
Energy Performance Contracts (EPCs)

It's an agreement where Positive Zero will upgrade your systems to save energy and lower costs, while the user shares the savings achieved over multi-year periods. Such contracts are effective where businesses demand accountability and verified returns on their green energy investments before committing resources.

Conclusion

With energy efficiency opportunities like renewable energy integration and Positive Zero's technology solutions, businesses can achieve substantial returns through lower utility bills and improved operational performance. Such opportunities also allow them to contribute to the government's sustainability goal and operate more responsibly.
Businesses in the region that want to capitalize on these opportunities can contact Positive Zero to get a detailed understanding of how they can transition to an energy-efficient system.


FAQs
What is a pay-per-use payment model in Colling-as-a-Service?
It simply means a customer pays only for the amount of cooling they consume, on a monthly basis.
Who incurs the cost if any equipment breaks down in the EaaS model?
Positive Zero handles all repair and maintenance costs under the EaaS model.
Can I buy energy equipment from Positive Zero?
No, we own the entire energy equipment to save businesses from making big upfront investments.

bottom of page